hope & help

Our mission: Improving quality of life for people with dry eye disease

BY INSPIRING HOPE

Because it gets better. It really does.

BY PROVIDING HELP

Because we need help getting from A to B. Help making it through the night without pain or a corneal tear. Help at work. Help at home. Help finding the right eye doctor. Help connecting to people who understand. Help figuring out what questions to ask next.

By engineering long term changes

Because “dry eye disease” and ocular surface pain disorders are only going to increase, and today’s approaches are not meeting today’s, let alone tomorrow’s, needs. We want to innovate health care delivery pathways that serve our community.

Our vision: Making our community’s voices heard.

We are idea people

We see a new paradigm for dry eye care that identifies and addresses what we patients want and need: improvement to our symptoms and quality of life, not just the clinically measurable signs of disease that doctors, researchers, the industry and the FDA have historically prioritized.

We Seek

To start conversations.

To help our community understand and document its predicament and needs.

To provide services that help shepherd patients safely through the most physically, emotionally and financially challenging phases of their experience.

To improve access to the information, advice, resources and tools we all need to see more comfortably more of the time.

To effectively communicate our needs to the doctors, the industry and regulators who can all be part of solutions.

TO RAISE THE BAR in eye care and in advocacy.

Our values

Compassionate Service

If there is one thing we’d like to be remembered for, it’s that we care deeply.

Transparency

We want our community and its supporters to know all about what we are doing, how, when, and why, and what it’s costing.

Relevance

We know we can be trusted to advocate for our community only to the extent that we are continually listening to them. We are committed to continuous engagement to see more, hear more, understand better.

SMARTS

From painstaking analysis to the occasional stroke of genius, we want to be consistently on point.

Holism

We are convinced that dry eye disease exists in a unique context for each of us. It affects and is affected by our whole selves.

Accessibility

We are committed to continuously seeking out the most current and effective strategies and technologies to educate, support and raise awareness on behalf of dry eye patients.

Unconventionality

As far as we’re concerned, the expected is redundant.

Humility

We work hard to ensure that we know what we don’t know. We want never to stop asking anyone and everyone who might know more.

A dash of fun

Dry eye is depressing. We like to come up with clever new ideas to brighten lives and raise laughs in an otherwise serious context.